【電子報採訪】今日台灣英文電子報:Auction site e-tailers make hay amid economic gloom

Written by waylon on 十月 3, 2009

9月份接受今日台灣英文電子報記者Tien-Ying Hsu的採訪,訪問內容主要圍繞四個問題,分別為1.是否看好拍賣賣場的商業潛力?2.商城(或其他通路)才是未來的主流?3.請問您是否看好大陸市場?4.對於希望進軍的賣家有何建議?採訪的全文可以連結網址

The financial downturn may be savaging profit margins of retailers around the world, but in Taiwan, someone forgot to tell the island’s online auction site merchants, many of whom are enjoying record sales and fat bottom-lines.

An annual survey released by the Market Intelligence and Consulting Institute in July revealed that the value of Taiwan’s online shopping sector is expected to hit NT$311.6 billion (US$9.54 billion) in 2009, up 30.4 percent from last year.

The report also indicated that for the first half of 2009, the clothing and accessories segment ranked second overall with a market share of 13 percent, surpassing high-tech goods for the first time in years.

For the local auction site of Yahoo Inc., this trend saw its average number of unique monthly visits hit 7.69 million in June—an increase of close to 3 percent from the previous month. In addition, the quantity of items listed for sale skyrocketed by around 92 percent to more than 7 million from the year before, according to Taipei-based Web metrics firm InsightXplorer Ltd.

With consumers and sellers increasingly coming together to do business online, sales of fixed-price menswear on Yahoo are looking healthier than ever. Even amid the economic gloom, annual growth for 2009 based on monthly gross merchandise volume outstrips last year’s figures by 15 percent.

For Tseng Guo-lung, one of Yahoo’s top fixed-price sellers, the financial crisis has represented a lucrative chance to develop his “Taiji Fusion” online bazaar, which specializes in menswear and generates monthly revenues of NT$4 million.

Readily admitting that his foray into the world of e-commerce was more by accident than design, Tseng said that while preparing to return home after graduating from university, he came up with the idea of earning a little cash on the side by auctioning off some old clothes. “It ended pretty well. I made around NT$40,000 that summer, more than the monthly salary of most college graduates.”

Encouraged by the result, the then fledgling e-tailer decided to register in early 2005 as a commercial fixed-price seller with Yahoo. Tseng, 27, explained that at the time, he decided to target the so-called Generation Y segment—a market whose members have not yet hit 30—because of his own age. “Finding a focus you are familiar with is very important.”

Waylon Yang, a marketing lecturer at National Taipei University of Technology and CEO of 94iPlay Creativity Co. Ltd.—a Taipei-based e-business consultancy—noted that many successful online sellers share similar stories to Tseng’s.

“Taking on the competition in a market you are familiar with greatly increases your chances of coming out on top,” he said. “Tseng’s decision to sell menswear in the ever-changing youth market was a smart move.”

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圖文:楊偉龍 Waylon Yang 數位品牌 時間管理 人脈達人
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